Day: 13 March 2017
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Effective Use of Colour
Colour Wheel Use of Colours Colour Scheme Psychology of Colour Colour Blindness
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Colour Blindness
Inability or reduced ability to see colours/colour differences under normal light conditions. About 8% of men and 0.4% of women suffer. Most common in red-green area. Complete colour blindness resulting in only black & white affects only 0.00001% of both genders. Mostly an inconvenience. Can be restrictive, i.e. aircraft pilots need perfect colour vision. Consider…
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Psychology of Colour
Colours can have an impact on one’s psychology: Positive courage strength warmth energy basic survival ‘fight or flight’ stimulation masculinity excitment Negative defiance aggression visual impact strain violence Movement of colour, if used appropriately, can be effective. e.g. stare at a moving optical illusion and then at a static image.